BOP market data

Description

Companies often lack the market information required to enter poor communities. Little market research is available describing what people in these communities earn, spend and consume, and sometimes even the number of people living in an area is unknown. Governments can compile and share BOP market data, including data from household surveys or social security programs so that companies can identify and better understand BOP markets. Such information can also enable governments to develop a better understanding of the BOP market.

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