Nanjing, China—The G20 officially launched the Global Platform on Inclusive Business (GPIB) today in Nanjing, China. The Platform is a global partnership that will provide support to policymakers and accelerate the adoption of inclusive business policies and programs globally.
At the market-level, information about BOP consumers’ needs, preferences, and consumption patterns is often not available to potential investors or business partners. The same is true for BOP suppliers, as information about the production capacity of smallholder farmers, or of market prices, is often lacking. Information services, including market research, are also in short supply, especially at the local level. Companies that want to pursue a BOP market opportunity often encounter difficulties finding enough data to build an inclusive business model.