At the market-level, information about BOP consumers’ needs, preferences, and consumption patterns is often not available to potential investors or business partners. The same is true for BOP suppliers, as information about the production capacity of smallholder farmers, or of market prices, is often lacking. Information services, including market research, are also in short supply, especially at the local level. Companies that want to pursue a BOP market opportunity often encounter difficulties finding enough data to build an inclusive business model.

Peer learning forums

Description

High-level conferences and forums can bring together decision makers from private industry, the public sector, and the donor community. Practitioners – particularly those from local businesses in developing countries – have few opportunities to step outside their day jobs to exchange insights and experiences with one another. They value direct, peer-to-peer learning about what is and isn’t working in the field of inclusive business.

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Research on inclusive business approach

Description

Research on localized models for inclusive business can provide concrete guidance to companies looking to develop or expand an inclusive business model or activity. Much of the research to-date has been sponsored by donors.

Case studies can be used to provide companies with examples of successful inclusive business models in a variety of sectors and locations. Similarly, sector-specific practitioner guides provide guidance and lessons learned to companies on how to develop and implement inclusive business models.

Governments may also sponsor research through universities or specialized research institutes. Such research can delve into specific topics and issues that are relevant in the local context. For example, agronomic research institutes can develop new seed varieties or farming practices to increase the competitiveness of smallholder farmers, identify potential locations for certain agricultural products, or develop new technologies to address the BOP’s specific needs.

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Award programs

Description

A number of challenges and prizes have been launched as a way to showcase, identify, and promote innovative inclusive business models, which have potential for replication and expansion. Through these competitions, they stimulate innovation, showcase best practice cases for replication, generate support for acceleration or expansion, and build awareness around best case examples of inclusive businesses with high potential for further support.

Case writing competitions such as those organised annually by the European Foundation for Management Development and sponsored by the United Nations Development Programme Growing Inclusive Markets initiative serve to identify and share successful business models.

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Awareness raising with in the BOP

Description

While some products are widely available in BOP markets, other basic goods are largely unknown. As a result, BOP consumers can be unaware of their benefits. For example, BOP customers may be unaware of the connection between unsafe drinking water and various diseases. Consequently, inclusive businesses not only have to market their goods, they also have to conduct extensive education campaigns. This can often be prohibitively costly. Governments can help to raise awareness among the BOP, as they are often viewed as being more credible.

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BOP market data

Description

Companies often lack the market information required to enter poor communities. Little market research is available describing what people in these communities earn, spend and consume, and sometimes even the number of people living in an area is unknown. Governments can compile and share BOP market data, including data from household surveys or social security programs so that companies can identify and better understand BOP markets. Such information can also enable governments to develop a better understanding of the BOP market.

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Event: Alleviating Poverty through Inclusive Business – Berlin, Germany – May 5, 2017

Alleviating Poverty through Inclusive Business: Policy Dialogue on Building an Enabling Environment for Inclusive Business through Public Private Collaboration

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Innovar juntos - estrategia de fomento de los nuevos modelos de economía social e inclusiva a nivel internacional (Gobierno de Francia)

En los países del sur, los modos de desarrollo actuales debilitan el entorno social y ecológico. La pobreza, la exclusión, el trabajo precario, la sobreexplotación de los recursos naturales y la contaminación constituyen amenazas a la esperanza de una vida digna para cientos de millones de personas y ponen en peligro el futuro del planeta. Por ello, es urgente «actuar de otro modo».

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Innover Ensemble - Stratégie de promotion des nouveaux modelés de l’économie sociale et inclusive à l’international (Gouvernement de la France)

Dans les pays du Sud, les modes de développement actuels fragilisent l’environnement social et écologique. La pauvreté, l’exclusion, le travail précaire, la surexploitation des ressources

naturelles et la pollution sont autant de menaces qui compromettent tout espoir de vie décente pour des centaines de millions de personnes et mettent en péril l’avenir de la planète. Il est

donc urgent d’« agir autrement ». 

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Innovating Together - Promotion Strategy for New Social and Inclusive Economy Models Abroad (Government of France)

Background

In developing countries, current development models weaken the social and ecological environment. Poverty, exclusion, insecure employment, overexploitation of natural resources and pollution are all threats that compromise any hope of a earning a reasonable standard of living for hundreds of millions of people and put the future of our planet in danger. We urgently need to “act differently”. 

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