Awareness raising with in the BOP

Description

While some products are widely available in BOP markets, other basic goods are largely unknown. As a result, BOP consumers can be unaware of their benefits. For example, BOP customers may be unaware of the connection between unsafe drinking water and various diseases. Consequently, inclusive businesses not only have to market their goods, they also have to conduct extensive education campaigns. This can often be prohibitively costly. Governments can help to raise awareness among the BOP, as they are often viewed as being more credible.

Policy Instruments: Countries: Topics:

Colombia - Country Case Study on Inclusive Business

Policymakers have expressed interest in learning from peers that have already begun to support inclusive business. To support this request for knowledge-sharing, the G20 Global Platform on Inclusive Business developed a series of short pieces that examine the motivations, institutional coordination mechanisms, priorities and challenges that countries face as they support inclusive business.

Policy Instruments: Sectors: Countries: Topics:

Brazil - Country Case Study on Inclusive Business

Policymakers have expressed interest in learning from peers that have already begun to support inclusive business. To support this request for knowledge-sharing, the G20 Global Platform on Inclusive Business developed a series of short pieces that examine the motivations, institutional coordination mechanisms, priorities and challenges that countries face as they support inclusive business.

Policy Instruments: Sectors: Countries: Topics:

Novartis: Commercial Innovation for Improved Health

Arogya Parivar’s inclusive business model utilizes a market-based approach for healthcare provision. By offering education on diseases, treatment options and prevention as well as enhancing access to affordable medicines, Novartis has built upon an existing network of qualified professionals that bolsters weak or, in some cases, non-existent healthcare infrastructure.

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Policy Instruments: Sectors: Countries: Topics: