At the market-level, information about BOP consumers’ needs, preferences, and consumption patterns is often not available to potential investors or business partners. The same is true for BOP suppliers, as information about the production capacity of smallholder farmers, or of market prices, is often lacking. Information services, including market research, are also in short supply, especially at the local level. Companies that want to pursue a BOP market opportunity often encounter difficulties finding enough data to build an inclusive business model.

Policy Instruments:

Compile and share BOP market data     

Provide information to the BOP

Raise awareness on inclusive business